IARD Report Shows Leading Beer, Wine and Spirits Producers Have Reached Hundreds of Millions of People Across the Globe in Their Mission to Combat Harmful Drinking (Excerpt)
PR Newswire
September 9, 2018
LONDON, September 10, 2018 /PRNewswire/ — The 11 companies behind some of the world’s most popular beer, wine, and spirits brands have forged new and innovative partnerships across sectors through their Producers’ Commitments.
Achievements include:
- Delivering an average of 347 drink driving prevention programs per year between 2014 and 2017
- Reaching over 6 million underage individuals via face-to-face interactions between 2015 and 2017 with messages against underage drinking
- Specifying that advertising agencies must comply with our responsible alcohol advertising codes in 97% of our contracts with them in 2017
- The number of local responsible retailing initiatives increased by 66% between 2014 and 2017
- An average of 224 local responsible retailing initiatives were operating, per year, between 2014 and 2017
In 2012, the leading beer, wine, and spirits producers that compromise the membership of International Alliance for Responsible Drinking (IARD) committed to work together to combat harmful drinking and set new responsible standards for their wider industry.
The full report, out today, details the progress made over the five years and demonstrates what can be achieved when public, private, and civil sectors come together to tackle challenges including the harmful use of alcohol, noncommunicable diseases (NCDs), and the targets laid out within the Sustainable Development Goals (SDGs).
We have achieved a great deal working together and with others, and yet there is still so much more we can do. We’re seeing positive change in many parts of the world, in underage drinking, drinking to excess, and drinking and driving. But, we want to see positive change in every part of the world.