Are two-for-one cocktail promotions irresponsible? (Excerpt)

Source: The Spirits Business

by Nicola Carruthers

27th February, 2018

Are offers such as two-for-ones or happy hours a good way of drawing consumers to your bar, or do they attract hardened boozers rather than cocktail connoisseurs? Two industry experts give opposing views.

Seen by some as irresponsible encouragement to drink too much, booze promotions can make for controversial subject matter. Drinks offers range from short-lived price reductions to buy-one-get-one free drinks all night long, providing cheaper alternatives for consumers who might usually opt for a night in.

However, and more recently, health-conscious consumers are becoming more and more discerning about what goes into their drink and are deemed responsible enough to make their own decisions regarding alcohol consumption.

Does cheap alcohol in bars and pubs encourage consumers to drink more, or do they drink the same amount regardless of price?

Click through the following pages to see two opposing opinions on the trend.

https://www.thespiritsbusiness.com/2018/02/are-two-for-one-cocktail-deals-irresponsible/