Mocktail Beverages, Inc. and Mothers Against Drunk Driving (MADD) Announce Mission Partnership
Mocktails Brand Becomes the Official Drink of the Designated Driver
PR Newswire
August 22, 2019
BOSTON, August 22, 2019 /PRNewswire-PRWeb/ — Mocktail Beverages, Inc. and Mothers Against Drunk Driving (MADD) announce a new Mission Partnership to eliminate drunk driving. Through integrated marketing and fundraising, the campaign will remind the public and the trade that in today’s world, there is no excuse to drink and drive. Mocktails will also work with the food service and retail industries to ensure that designated drivers, and indeed all guests, have access to mixology quality alcohol-free drink options wherever alcohol is served.
According to global research firm Mintel, there is a rise in mindful drinking trends around the world among young adults. In fact:
- 51% of drinkers are drinking less than just a few years ago
- 59% of millennials cite avoiding loss of control as the primary motivation for limiting alcohol consumption on a night-out
- 36% of those surveyed admit they have suffered from “social shaming” caused by appearing to be drunk in a photo on social media.
“We partnered with MADD because we believe designated drivers have great taste and deserve premium alcohol-free drink choices too,” said Bill Gamelli, CEO of Mocktail Beverages Inc. “Designated drivers keep us all safe. Why should they be served subpar beverages while others are enjoying craft beer and beautiful wines and cocktails? Whether you are a designated driver, sober curious, or if you have never had alcohol like so many young people around the world today, you should be fully included in social events and be served premium adult drinks, just as those having alcohol.”
The choice to drink and drive puts every individual on the road at risk. In fact;
- 2 out of 3 people will be impacted by a drunk driving crash in their lifetime
- Every 48 minutes someone is killed, and every 2 minutes someone is injured in a drunk driving crash
- There is heightened risk of drunk driving crashes during the holidays representing 29% of total traffic fatalities between Thanksgiving and New Year’s Day and 47% on Super Bowl Sunday.
“The life-changing devastation caused by drunk driving is 100 percent preventable,” said Adam Vanek, CEO of Mothers Against Drunk Driving. “Since we began in 1980, drunk driving deaths are down by over 50 percent, but there is still more work to be done. Together, we are on a race to zero fatalities and injuries. Our partnership will remind the public that there are two simple options when you go out. First, if your plans include alcohol, have a non-drinking designated driver, use rideshare or access public transportation. Or if you are driving, choose an alcohol-free drink like Mocktails. There’s never a good reason to drink and drive.”
“When we learned from MADD that 300,000 people a day are still driving while drunk in the U.S., our families were shocked and we knew that we had to help,” said Gamelli. “If we expect drivers to make a better choice before getting behind the wheel, the food service industry must also choose to serve these consumers better options while on-premise. It turns out that leaders in industry know that they need to do better. Research shows that when you serve the designated driver a low quality experience, they leave your establishment earlier, taking the entire group with them. So, it’s not only the right thing to do for the customer, it is also just good business. We have seen clearly that consumers are happy to pay more when you provide them with a better experience. We look forward to partnering with the industry to support the Designated Driver and MADD on our race to zero fatalities and injuries on our roadways.”
To learn how you can support this partnership, visit http://www.mocktails.com/MADD.