Heineken deploys mobile ads on Waze to discourage drunken driving

Heineken deploys mobile ads on Waze to discourage drunken driving Marketing Dive By Asa Hiken, Associate Editor May 27, 2021 Dive Brief: Heineken USA is partnering with Waze and its mobile ad offering to discourage drunken driving, per an announcement emailed to Marketing Dive. Starting on May 27, Waze users in California will receive Heineken-branded […]