Half-Strength ‘Scotch’ Is Here to Capitalize on the Less-Boozy Booze Trend

Half-Strength ‘Scotch’ Is Here to Capitalize on the Less-Boozy Booze Trend Source: https://www.foodandwine.com/ MIKE POMRANZ  May 29, 2019 Light beer went from being a new invention in the 1970s to accounting for nearly half of the beer market today. And as younger generations seek out healthier, lower-ABV options more low-calorie beers – as well as other […]

NFL Relaxes Policy on Alcohol Sponsorships

NFL Relaxes Policy on Alcohol Sponsorships League to allow expanded use of team, player likeness for booze marketing Source: https://morningconsult.com/ BY MARK J. BURNS May 29, 2019  The NFL is rolling out new guidelines for its alcohol sponsorship policy, easing restrictions on the use of team and player likeness in ads for beer, distilled spirits and […]

The one weird difference between red and white wine drinkers

The one weird difference between red and white wine drinkers Source: https://www.marketwatch.com/ JEANETTE SETTEMBRE May 31, 2019  For people who don’t know Merlot from Cabernet Sauvignon, here’s how to choose the perfect bottle of wine White wine imbibers tend to be more frugal and extroverted than red wine drinkers, a new survey suggests.  You are what […]