America has a billion-dollar drunk shopping problem
America has a billion-dollar drunk shopping problem Americans spent an average of $448 per person in drunk purchases per haul in 2017 Source: https://www.marketwatch.com By KARI PAUL Mar 6, 2018 If you’ve ever woken up after a night of drinking with a headache and some alarming bank notifications, you aren’t alone: Nearly […]
Why Coca-Cola Is Finally Getting Into the Booze Business
Why Coca-Cola Is Finally Getting Into the Booze Business Source: http://fortune.com/ By DAVID MEYER March 7, 2018 The Coca-Cola Company sells a lot of different beverage types, from water and milk to iced tea and many, many permutations of flavored sugar-water. However, alcohol has never been on that list-until now. The company […]
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception Diageo’s Jane Walker brand launch fell flat with female consumers — here’s why. Source: https://www.entrepreneur.com/ Susan Gunelius March 7th When the company that owns the Johnnie Walker brand, Diageo, launched a limited-edition version of its scotch featuring a female version of its […]