Are two-for-one cocktail promotions irresponsible? (Excerpt)
Are two-for-one cocktail promotions irresponsible? (Excerpt) Source: The Spirits Business by Nicola Carruthers 27th February, 2018 Are offers such as two-for-ones or happy hours a good way of drawing consumers to your bar, or do they attract hardened boozers rather than cocktail connoisseurs? Two industry experts give opposing views. Seen by some […]
United Kingdom: Supermarket booze is more than twice as cheap as it was in the 1980s: Experts warn that the low price of beer and wine has fuelled a health crisis
United Kingdom: Supermarket booze is more than twice as cheap as it was in the 1980s: Experts warn that the low price of beer and wine has fuelled a health crisis Price of beer, wine and spirits have risen far more slowly than wages since 1987 Supermarket beer is now 188 per cent more […]
Diageo’s New ‘Jane Walker’ Scotch Bottles Are A Risky Attempt To Appeal To Women (Additional Coverage)
Diageo’s New ‘Jane Walker’ Scotch Bottles Are A Risky Attempt To Appeal To Women (Additional Coverage) Source: Forbes Brian Freedman February 27th In March, 250,000 bottles of Johnnie Walker featuring “Jane Walker” labels will be available, which represents a potentially risky strategy. Diageo, which owns Johnnie Walker, has announced that the brand […]