The Vodka-Red-Bull Placebo Effect
The Vodka-Red-Bull Placebo Effect People take more risks when downing caffeine-and-alcohol cocktails—but only if they know what they’re drinking. The Atlantic By Veronique Greenwood June 8, 2017 Mixing an energy drink with alcohol might seem fairly innocuous, but it has been linked with ugly tendencies. A 2013 study found that people were twice as […]
How Dry I Am: Why the Super Bowl Will Remain Liquor-Free
How Dry I Am: Why the Super Bowl Will Remain Liquor-Free Advertising Age By Anthony Crupi June 8, 2017 If the NFL’s recent decision to lift its longstanding ban on liquor advertisementsis likely to make the upcoming season a slightly more bibulous affair, football fans shouldn’t expect to see the hard stuff on the […]
After Decades Of ‘Beer Babe’ Commercials, Liquor Ads Could Improve NFL’s Gender Relations (Excerpt)
After Decades Of ‘Beer Babe’ Commercials, Liquor Ads Could Improve NFL’s Gender Relations (Excerpt) Forbes By Tara Nurin, Contributor June 9, 2017 When the National Football League (NFL) announced last week that it would try allowing spirits companies to run commercials during games for the first time in league history, it announced a long […]